July 19, 2024

Good Sesh + Weinbaugh Joins the DDPDS Network

On Friday, the DDPDS Network announced a new strategic partnership with breakthrough advertising agency Good Sesh + Weinbaugh via acquisition of core operational elements. As such, Good Sesh + Weinbaugh will be joining one of the world’s largest and powerful networks of advertising and PR agencies, bolstering DDPDS’s mission of total market and culture domination by 2035.

In a statement, Good Sesh + Weinbaugh co-founders Ricky Anolik and Paul Elicker celebrated the partnership as an important milestone in their agency and creative advertising as well: “With the global reach and support of the DDPDS network, Good Sesh + Weinbaugh will maintain the agility of an independent shop while gaining the resources to tackle the creative challenges of tomorrow.” They also thanked DDPDS leadership for their unwavering support and trust, and promise to work together to maintain high creative standards while hitting growth benchmarks and strategic goals.

Good Sesh + Weinbaugh has made waves this year with a consumer market that is increasingly difficult to penetrate with new concepts and agendas. Highly innovative and viral campaigns for Pro/Chow, SniffCords and others have managed to shift mindsets and wallets. Pairing this impactful creativity with the extensive global network of DDPDS paves the way for even more penetrating campaigns that will resonate with and manipulate audiences worldwide

Though Good Sesh + Weinbaugh will remain independently operated under the umbrella of the DDPDS Network, they will now be under the purview of DDPDS shareholders, board and Moral Steering Commission. This rigorous framework will help adapt and expand the unique attributes of Good Sesh to the greater DDPDS mindset and purpose of innovation, influence and domination.

Elicker and Anolik will remain in leadership positions at Good Sesh + Weinbaugh, but move into new roles of co-chairs of Creative Excellence. “We thank Paul and Ricky for their visionary leadership and creative prowess. There would be no Good Sesh without them. They make way for a new team to come onboard and lead the agency in new profitable, effective directions,” said DDPDS COO Cyrax Biles. “This is indeed an auspicious day.”